Millbrae • Est. Beauty Retail
We curate only what works — premium cosmetics, skincare, and fragrance selected with intention, not volume. Come in and discover products that actually earn a place on your shelf.
What We Carry
Foundations, lipsticks, eyeshadows — brands you trust, shades you'll actually wear. Everything tested, nothing filler.
Cleansers, serums, moisturizers — selected for real results, not marketing. We carry what earns a repeat purchase.
From everyday wear to occasion signatures. Sample before you commit — your nose knows better than a label.
Can't find what you need?
Ask us anything
The Difference
Most beauty retailers want you to leave with a full bag. We'd rather you leave with the right one. That means asking questions, understanding your routine, and being honest when something won't work for you.
Every product on our shelves has been considered — not just stocked. We carry fewer items so you spend less time deciding and more time feeling confident.
100%
Curated
Local
Millbrae
Real
Advice
Beauty isn't about having the most products. It's about having the right ones — and knowing how to use them.
— Beauty by Alyna
Beauty by Alyna was founded on a simple belief: you deserve a beauty retailer that treats you like a person, not a shopping cart.
Located on Broadway in the heart of Millbrae, we've built a space where curiosity is welcome and pressure isn't. Whether you're looking for your first moisturizer or your next signature scent, we'll help you find it — and tell you when something else would serve you better.
Visit Us
Walk-ins welcome during business hours.
Call ahead for personal consultations.
Located on Broadway, Millbrae
